about us
At White & Yellow – Signature Jewels, we transform timeless artistry into exquisite masterpieces. Established in 2004 by Vandana Bhargava, a veteran jewellery designer and art curator, White & Yellow is a celebration of India’s rich heritage blended with modern elegance. As a proud part of the prestigious House of VSB, White & Yellow is driven by a passion for design excellence, sustainability, and innovation. Every piece in our collection tells a unique story, crafted with unparalleled craftsmanship, exceptional gemstones, and an eye for detail. Our mission is simple: to create luxury jewellery that resonates with your milestones, offering heirlooms to cherish for generations.
our company
White & Yellow is more than a jewellery brand; it’s a legacy in the making. Under the visionary leadership of Vandana Bhargava, our flagship store has become a trusted destination for fine jewellery lovers. Each collection is meticulously designed, drawing inspiration from nature, architecture, and India’s cultural legacy. Combining ethical sourcing practices with modern craftsmanship, White & Yellow is committed to offering jewellery that is as unique as its wearer. As a brand under the House of VSB, White & Yellow represents the epitome of luxury and innovation, catering to discerning customers who value both style and substance.
About the Founder- Vandana Bhargava
About the Founder-
Vandana Bhargava
Vandana Bhargava is a distinguished jewellery designer, philanthropist, entrepreneur, and art curator. She is the visionary chairperson and founder of the House of VSB, which encompasses multiple sub-brands, including White & Yellow, Galleria VSB, Luna Jewels, and Cafe VSB. Her journey in jewellery designing began with a deep-rooted passion for art, culminating in the establishment of White & Yellow – Signature Jewels in 2004. This flagship store stands as a testament to her commitment to reviving India’s cultural artistry while incorporating contemporary sensibilities.
A Visionary Approach
From ideation to realisation, Vandana Bhargava has championed a design philosophy that seamlessly merges heritage with innovation. Her creations not only capture the richness of Indian craftsmanship but also appeal to a global audience with their timeless elegance. Beyond jewellery, Vandana is deeply involved in promoting art and cultural preservation. Her leadership at the House of VSB reflects her holistic approach to creativity, business, and philanthropy, making her a pioneer in the luxury jewellery industry.
why white & yellow?
House of VSB takes pride in creating the effortless and illustrious poesies with our stellar designs. To achieve this, we make sure to source only the marvellous and the finest gemstones from the prominent mines across the globe. White & Yellow stands out as a hallmark of luxury and artistry in the fine jewellery world.
Masterful Craftsmanship: Each piece is handcrafted to perfection by expert artisans.
Rare Gemstones: We source only the finest gemstones, ensuring exclusivity and unmatched quality.
Legacy of Elegance: Our designs are timeless, created to be cherished for generations.
Analysis
Analysing is one of the most important aspects at VSB.
We believe that the vivid hues of Nature are reflected perfectly and beautifully in the precious gemstones. Inspired by this belief, our gemologists research and study about the gemstones and their attributes which include their cut, clarity, colour and saturation. The gemstones hand-selected by our experts undergo thorough quality testing as per the certified international standards. The meticulous processes ensure that only the finest gems add sparkle to our jewellery.
Design
Our internationally acclaimed in-house veteran jewellery designer Ms Vandana Bhargava, along with her skilful team at VSB craft some of the sensational and the finest designs in the jewellery business.With their masterful creativity, they conceive awe-inspiring designs which speak with the heart and become a part of some of the cherished and memorable moments in your life.
Drawing inspiration from Nature, our designs involve the intricate and laborious detailing in terms of novelty. Our avant-garde designs display exceptional finesse which sets them apart as breathtakingly beautiful and timeless masterpieces.
Explore White & Yellow’s Legacy
Our Collections: From contemporary elegance to timeless classics, explore a range of designs crafted to captivate and inspire.
Our Story: Discover the legacy of White & Yellow under the esteemed House of VSB, where tradition meets innovation.
Connect With Us: Book an appointment today to experience our exquisite creations in person or attend one of our exclusive jewellery events.
A Radiant Future Ahead
White & Yellow continues to shine as a beacon of fine jewellery, setting new standards for luxury, craftsmanship, and design. Whether you’re attending a gala, marking a life milestone, or simply indulging in the extraordinary, White & Yellow is here to illuminate your moments.
At White & Yellow – Signature Jewels, we transform timeless artistry into exquisite masterpieces. Established in 2004 by Vandana Bhargava, a veteran jewellery designer and art curator, White & Yellow is a celebration of India’s rich heritage blended with modern elegance. As a proud part of the prestigious House of VSB, White & Yellow is driven by a passion for design excellence, sustainability, and innovation. Every piece in our collection tells a unique story, crafted with unparalleled craftsmanship, exceptional gemstones, and an eye for detail. Our mission is simple: to create luxury jewellery that resonates with your milestones, offering heirlooms to cherish for generations.